Grayscale CEO unveils strategic transformation plan to attract customers with diverse products

According to Fortune, Grayscale CEO Peter Mintzberg revealed in an interview the strategic transformation the company faces following the launch of a bitcoin ETF. Mintzberg hopes to attract customers by expanding its product line. These products include existing or planned ETFs that offer investment in various crypto assets, participation in Ethereum pledges and funds built around the sale of covered call options. In addition, Mintzberg is also building a national sales team, which has now expanded to 19 people. Mintzberg declined to disclose specific customers, but Mintzberg has worked with a wide range of clients, from family offices to sovereign wealth funds, during his tenure as an asset management manager on Wall Street.