As Apple launched its AI search plan, Alphabet's share price fell sharply

Shares of Alphabet (GOOG. O) tumbled more than 6 percent after reports that Apple (AAPL. O) is considering adding artificial intelligence search features to its browser, which could challenge Google's dominance in search. At the same time, Eddy Cue, Apple's senior vice president of services, revealed that the company's browser saw its first decline in search volume in April. Cue also mentioned that Apple is actively exploring adding artificial intelligence search features to its browser, which has raised concerns about Alphabet's future share of search revenue. The comments suggest that Apple may be looking to reduce its reliance on Google's search engine, which could impact Alphabet's advertising revenue.