DDC Enterprise has announced the launch of a bitcoin reserve strategy, with plans to hold 5,000 BTC in 36 months.

Cross-border consumer goods e-commerce group DDC Enterprise has announced the launch of a bitcoin reserve strategy, planning to hold 5,000 BTC in 36 months. In a letter to shareholders, company founder and CEO Norma Chu said that the first phase will be purchased 100 BTC immediately, and set a short-term goal of increasing the holdings to 500 within six months. The company has formed a new advisory committee and fund management team with experience in crypto assets to be responsible for the implementation of the strategy.
According to the 2024 financial report, DDC's annual revenue reached $37.40 million, an increase of 33% year-on-year, and the gross margin increased to 28.4%. As of March 31, 2025, the company held cash and short-term investments of about $23.60 million. Norma Chu emphasized that the characteristics of Bitcoin as an anti-inflation asset are highly compatible with the company's diversified reserve strategy.