In an interview with Consensus 2025, Caitlin Cook, director of development at Moonwalk, a Web3 fitness app, said that currently the top four markets for the project are France, the United States, Nigeria and Vietnam. Moonwalk Fitness offers users a variety of game options, with varying game lengths, steps and entry fees. Users need to pay a certain fee (in USDC, BONK or SOL) to join the game. If users reach the daily step goal, they can receive a full refund and have the opportunity to participate in the prize pool formed by user deposits that do not meet the step goal. Caitlin Cook says it is particularly bullish on markets such as South East Asia and Africa, where there is no capital barrier because users can create their own games and set their own entry fees.
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