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Bithumb 占韩国加密交易约 25% 市场份额,去年营销支出增至 1.38 亿美元

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2025-05-20 10:23:09

韩国加密货币交易所Bithumb市场份额飙升,2025年IPO计划引关注



根据彭博社援引Kaiko最新数据,韩国头部加密货币交易平台Bithumb目前占据该国加密交易市场约25%的份额,较2023年个位数的市场份额实现显著跃升。这一增长恰逢该交易所筹备首次公开募股(IPO),市场预计其将于2025年底登陆资本市场。



营销投入激增推动增长

数据显示,Bithumb的复苏态势与其营销战略转型密切相关:2024年总营销预算飙升至1920亿韩元(约1.38亿美元),较2023年的160亿韩元(1100万美元)增长超11倍。这种激进的市场扩张策略正在产生实质性回报。



零手续费策略成效显著

Kaiko研究报告指出,Bithumb市场份额在2024年1月达到36%的历史峰值,这直接得益于其零手续费交易促销活动。虽然后续市场份额回调至25%左右,但仍稳居韩国市场第二大交易所地位,展现出持续的市场竞争力。



对投资者的潜在影响:

1. 市场地位巩固可能提升IPO估值预期

2. 营销投入产出比将成为关键财务观察指标

3. 零手续费策略的可持续性影响长期盈利能力

4. 韩国监管政策变化仍是重要风险因素

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