A16Z: In the era of the popularity of large language models, GEO may replace SEO as a new direction for brand marketing

Venture capital firm a16z posted on social platforms that in the era of the popularity of large language models such as ChatGPT, Perplexity, and Claude, generative engine optimization (GEO) is gradually replacing the dominance of search engine optimization (SEO) as a new strategy for enhancing brand visibility.
A16z points out that the key to future brand success is not in manipulating algorithms, but in being referenced by artificial intelligence models. Winning brands will not only appear in artificial intelligence responses, but will also shape the content of those responses.