Treasure Global Launches $100 million Digital Asset Financial Strategy

NASDAQ-listed company and e-commerce platform operator Treasure Global Inc. (NASDAQ: TGL) announced the launch of a $100 million digital asset pool program to strengthen its digital infrastructure and support the launch of an AI consumer intelligence platform. The program consists of two parts: $50 million from existing equity financing agreements and $50 million from strategic institutional investors. The funds will be allocated in phases to blockchain-native assets such as Bitcoin, Ethereum and regulated stablecoins, with the aim of improving funding efficiency and laying the foundation for future tokenization, loyalty programs and blockchain settlement systems.