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“五一”假期国内出游3.14亿人

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2025-05-06 01:40:25

五一假期旅游市场强劲复苏:3.14亿人次出游带动1802亿元消费,跨境游双增长释放投资信号



5月6日讯 - 文化和旅游部数据中心最新数据显示,今年"五一"假期全国旅游市场呈现量价齐升态势:

• 出游规模:5天累计接待国内游客3.14亿人次,较去年同期增长6.4%

• 消费动能:实现旅游总收入1802.69亿元,同比增长8.0%,消费增速高于人次增速

• 跨境亮点:入出境旅游市场实现"双升温",其中入境游复苏态势显著



国际客源结构透视:

缅甸、韩国、马来西亚等十大主要客源地贡献外国游客总量的57.4%,亚洲周边国家仍为核心客群。重庆魁星楼传统文化地标与无人机科技灯光秀形成"古今碰撞",成为入境游客热门打卡组合。值得注意的是,以大熊猫为代表的文创IP衍生品正成为吸引外国游客消费的新增长点。



【投资者影响批注】

1. 文旅消费韧性显现:在宏观经济承压背景下,旅游消费仍保持高于GDP的增速,建议关注景区运营、在线旅游平台板块

2. 跨境游产业链机会:入境游持续回暖利好涉外酒店、免税购物及国际航司,出境游复苏将带动旅行社业务反弹

3. 文旅融合新趋势:"科技+文化"业态(如无人机秀)与文创IP开发已成为提升客单价的有效路径,相关文化科技企业值得关注

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